house of empikHouse of Empik is an inhouse product brand sold in the Empik store chain, including the following branches: interior decorating and design, kitchen accessories, stationery, gadgets, travel accessories and products, care products, and child products. The main objective of the project was to create packaging for diverse products while maintaining consistent visual identification. The graphic design is based on the minimalistic and geometric reworking of patterns, in the toned-down colour palette. The appearing colour accents place particular products in categories (for instance, the orange colour identifies kitchen appliances) or correspond to the very product's colour (e.g. in case of the packaging of candles). Each product type requires meeting additional design challenges, such as a variety of packaging production technology, a variety of packaging materials and shapes, packaging functions and functionality (for instance, the candle packaging is an integral part of the product). In cuboid boxes, one can see the 3-D effect in the House of Empik logotype, originally inscribed in the black right-angled triangle. The logotype shape recurs both in the asymmetrical pattern in the right part of the packaging and in the description of the product's characteristics. The very pattern employs tone transition in order to soften its contrastive and dominating character. Thus, it is the product, not the pattern, that is the “protagonist” of the packaging. The information on the packaging is in Polish (written in bold) and English; due to bilingual information, potential recipients of the products also include non-Polish speakers.